Duration : 6 hours of learning content

6 Modules : The Digital Opportunity; Websites and Email; Social Media and Social Selling; Social Customer Service; Digital Challenges and Risks; Digital Mindset

Fee : MYR1600.00

Designed for non-marketers seeking to understand why digital is disrupting and transforming businesses of all types today. Learn about digital consumer behaviour and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset. With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.