Duration : 11 hours of learning content

4 Modules : The Customer and Your Brand Story; Setting a Budget, Nurturing a Team, and Assessing Risk; Channel Planning for a Complex Buying Process; Becoming a Digital Leader

Fee : MYR1600.00

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.