Duration : 8 hours of learning content

4 Modules : Search Marketing and eCommerce; Productivity and Creating Optimized Campaigns; Managing and Improving Campaigns; Visualizing and Presenting Results

Fee : MYR1600.00

This short course begins with the fundamentals of paid search and demonstrates how to implement and manage paid search campaigns using Google Ads. It explains the key concepts underpinning bid auctions, how to manage paid search advertising budgets, and how to optimize paid search campaigns. It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics and Google Search Console.